Marketing Center Münster (MCM)
| Address: | Am Stadtgraben 13-15 48143 Münster Germany |
Profile
The Marketing Center Münster is located at the Faculty of Economics (FB4) and is composed of the following chairs and institutes: Institute for Marketing (IfM) under the direction of Prof. Dr. Manfred Krafft Chair for Marketing & Media (LMM) under the direction of Prof. Dr. Thorsten Hennig-Thurau Institute for Value Based Marketing (IWM) under the direction of Prof. Dr. Thorsten Wiesel currently represented by apl. Prof. Dr. Sonja Gensler Chair for Business-to-Business Marketing (IAS) under the direction of Seniorprofessor Prof. Dr. Dr. h.c. Klaus Backhaus Junior-Professor for Marketing I Jun.-Prof. Dr. Raoul Kübler Junior-Professor for Marketing II Jun.-Prof. Dr. Lara Lobaschat Other members of the MCM are Prof. Dr.Dr. h.c. mult. em. Heribert Meffert, who headed the Marketing Institute from 1968 to 2002, and Prof. Dr. em. Dieter Ahlert from 1975 to 2010 holder of the chair for trade and service management. The Marketing Center Münster (MCM) at the University of Münster was founded by Prof. Heribert Meffert in 1969. Since that time the MCM is well known for its cutting-edge research and high-quality education. Our research focuses on how companies can create value to their customers through market-oriented management. Cooperating closely with well-known companies, we endeavor to take up current topics relating to the practicalities of business life and transmit new knowledge to the business world. We offer our students high-quality education centered. Our advanced Bachelor and Master courses are offered in English. We teach up-to-date knowledge on various marketing topics, and our students apply their knowledge in various settings. We encourage our students to exercise their critical thinking and analytical skills. We train our students to participate in discourses about marketing-related topics, and offer them the opportunity to discuss their ideas with managers and researchers. Thus, next to a high-quality education that prepares our students for careers in marketing and general management, we attach great importance to our students' personal development.
Publications
Eckel, Nadine; Krafft, Manfred (2025) Review article (book contribution) | Published | |
Kübler, Raoul V.; Manke, Kai; Pauwels, Koen (2025) In: Journal of Business Research, 186, 1-16. Research article (journal) | Peer reviewed | Published | |
Gensler, Sonja; Rangaswamy, Arvind (2025) In: Journal of Business Research, 190, 115230. doi:10.1016/j.jbusres.2025.115230 Research article (journal) | Peer reviewed | Published | |
Kalwey, T; Krafft, M; Lim, Y; Mantrala, M (2025) In: Journal of Marketing, 89(6), 77-99. doi:10.1177/00222429251338820 Research article (journal) | Peer reviewed | Published | |
Kübler, Raoul V.; Hennig-Thurau, Thorsten (2025) In: Journal of Retailing, 2025. doi:10.1016/j.jretai.2025.03.002 Research article (journal) | Peer reviewed | Published |
Projects
Duration: 01/01/2025 - 31/12/2027 Funded by: Federal Ministry for Agriculture, Food and Regional Identiy Type of project: Participation in other joint projects | |
REACH - EUREGIO Start-up Factory (REACH-SUPF) Duration: 01/07/2024 - 31/03/2025 Funded by: BMWE - University-Based Business Start-Ups Type of project: Individual project | |
Duration: 01/05/2024 - 30/04/2027 Funded by: DFG - Individual Grants Programme Type of project: Individual project | |
Duration: since 01/02/2024 Type of project: Own resources project | |
EXIST Women (EWUM) Duration: 01/12/2023 - 30/11/2024 Funded by: BMWE - EXIST-Women Type of project: Individual project |
Preisverleihungen
| Dissertation prize of the School of Business and Economics 2025 Awarded by: University of Münster Award given to: Okoutsidou, Christina Announced at: 08/12/2025 | Date of awarding: 08/12/2025 Type of distinction: Research award or other distinction | |
| Finalist for the Jagdish N. Sheth Best JAMS Article Award Awarded by: Academy of Marketing Science; Sheth Foundation Award given to: Breugelmans, E.; Hermans M.; Krafft, M.; Kroschke, M.; Lehmkuhle, F.; Mantrala, M. Announced at: 01/05/2025 | Date of awarding: 01/05/2025 Type of distinction: Best publication award | |
| Best Paper Award 2025 Awarded by: Marketing ZFP - Journal of Research and Management Award given to: Coughlan, Anne T.; Gerke, Michael; Krafft, Manfred Announced at: 03/03/2025 | Date of awarding: 03/03/2025 Type of distinction: Best publication award | |
| Lifetime Achievement Award 2025 Awarded by: Selling and Sales Management Special Interest Group of the American Marketing Association Award given to: Krafft, Manfred Announced at: 12/12/2024 | Date of awarding: 15/02/2025 Type of distinction: Research award or other distinction | |
| Jagdish N. Sheth Award - Best JAMS Article of 2023 2023 (1st prize) Awarded by: Academy of Marketing Science Award given to: Hennig-Thurau, Thorsten; Aliman, Dorothea Nilusha; Herting, Alina Marie; Cziehso, Gerrit P.; Linder, Marc; Kübler, Raoul V. Announced at: 01/05/2024 | Date of awarding: 23/05/2024 Type of distinction: Best publication award |
Promotionen
| Decoding AI Influencers’ Effectiveness: Multimodal Insights for Social Media Marketing Candidate: ??? | Supervisors: Krafft, Manfred | Reviewers: Krafft, Manfred; Kannan, P.K.; Gieseke, Fabian Period of time: 01/06/2021 - 20/05/2025 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Responding to Changing Environments – Essays on Market-Driven Marketing Strategy Candidate: ??? | Supervisors: Krafft, Manfred | Reviewers: Krafft, Manfred; Sotgiu, Francesca; Gieseke, Fabian Period of time: 01/02/2021 - 20/05/2025 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Essays on Value-Creating Sales in Business-to-Business Markets Candidate: Kramer, Victoria | Supervisors: Krafft, Manfred | Reviewers: Krafft, Manfred; Alavi, Sascha; Watzinger, Martin Period of time: 01/03/2019 - 26/01/2023 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Essays on Client Behavior Candidate: Gerke, Michael | Supervisors: Krafft, Manfred Period of time: 01/03/2019 - 28/02/2022 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| How Digitalization Transforms Media Markets Candidate: Schauerte, Ricarda | Supervisors: Hennig-Thurau, Thorsten Period of time: 01/06/2017 - 12/11/2021 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster |
Habilitationen
IT/IS-Strategien in Wissenschaft und professioneller Praxis Candidate: Teubner, Rolf Alexander | Reviewers: Klein, Stefan; Löschel, Andreas; Wiesel, Thorsten; Schoder, Delef (Universität zu Köln)Period of time: 26/06/2019 - 04/12/2019 Habilitation procedure finished at: Habilitation procedure at University of Münster | |
Essays on the Impact of the Internet and Social Media on Consumers and Firms Candidate: Gensler-Wiesel, Sonja | Reviewers: Hennig-Thurau, ThorstenPeriod of time: until 03/07/2019 Habilitation procedure finished at: Habilitation procedure at University of Münster | |
Acquiring and Maintaining Customer Relationships Across Marketing Channels Candidate: Tillmanns, Sebastian | Reviewers: Krafft, ManfredPeriod of time: until 24/01/2018 Habilitation procedure finished at: Habilitation procedure at University of Münster | |
Analyzing and Predicting Performances of Business Processes Candidate: Matzner, Martin | Reviewers: Backhaus, Klaus; Becker, Jörg; Leimeister, Jan Marco; Kuchen, HerbertPeriod of time: 01/01/2015 - 30/11/2016 Habilitation procedure finished at: Habilitation procedure at University of Münster | |
Entertainment Media Marketing: Key Drivers of Motion Picture and Video Game Success Candidate: Marchand, André | Reviewers: Hennig-Thurau, Thorsten; Wiesel, Thorsten; Krafft, Manfred; Wiertz, CarolinePeriod of time: 18/06/2012 - 20/01/2016 Habilitation procedure finished at: Habilitation procedure at University of Münster |
Vorträge
| Vorstellung des Projekts Tutor.AI wissenschaftsbasierter KI-Lernassistent vor den Studiendenkan*innen Reuvekamp, Siliva; Bernhardt, Sebastian; Wiesel, Thorsten; Lechtenbörger, Jens; Schilling, Malte; Wandscheer, Jonathan; Schmiedgen, Ninja; Bach, Friedrich; Hemmer, Alina; Zimmermann, Tobias (11/07/2024) Studiendekan*innen-Konferenz, Universität Münster Type of talk: scientific talk | |
| How Virtual Should the Metaverse Be? The Impact of Exposure To The Physical Reality on Consumers' Perceptions of And Reactions To Virtual Experiences Hennig-Thurau, Thorsten; Freiboth, Philo (23/02/2024) 2024 AMA Winter Academic Conference, St. Pete Beach, FL Type of talk: scientific talk | |
| Can Identity Duels Improve Consumers’ Brand Attitude? Mack, Nina; Ferié, Frederik (27/05/2022) Academy of Marketing Science Conference, Monterey, California Type of talk: scientific talk | |
| The Effect of Ethical Labels on Customer Product Perception Steppuhn, Vanessa (30/05/2019) 48th Annual EMAC Conference, Hamburg, Deutschland Type of talk: scientific talk | |
| Power to the People - Customer Empowerment in Loyalty Programs Kötterheinrich, Kim (27/05/2019) Cotoral Colloquium EMAC 2019, Hamburg Type of talk: scientific talk |