Can Identity Duels Improve Consumers’ Brand Attitude?
Basic data for this talk
Type of talk: scientific talk
Name der Vortragenden: Mack, Nina; Ferié, Frederik
Date of talk: 27/05/2022
Talk language: English
Information about the event
Name of the event: Academy of Marketing Science Conference
Event location: Monterey, California
Event website: https://www.ams-web.org/event/2022AC
Organised by: AMS
Abstract
Keywords: Social Identity; Self-Expression; Brand Attitude
Speakers from the University of Münster
| Ferié, Frederik | Professur für Marketing (Prof. Krafft) |
| Mack, Nina Sophie | Professur für Marketing (Prof. Krafft) |