Academic Education
12/2011 - 04/2019	PhD Candidate (Dr. rer. oec.) at Steinbeis University, Berlin, Germany, dissertation topic: "Interactive Political Marketing: An Experimental Analysis of Interactive Marketing in a Political Context" (summa cum laude)
10/2002 - 06/2008	Undergraduate and Graduate Studies of Business Administration at the University of Münster
08/2005 - 02/2006	Visiting MBA student at the Recanati Graduate School of Business Administration (now Coller School of Management), Tel Aviv University, Israel
Work Experience
since 12/2020	Assistant Professor (Akademischer Rat) at the Chair of Marketing Management
04/2020 - 11/2020	Postdoctoral Research Fellow at Steinbeis University on a research grant by the German Federal Ministry for Family Affairs, Senior Citizens, Women, and Youth
06/2019 - 01/2020	Freelance Scientific Advisor at Bertelsmann Stiftung
07/2011 - 04/2018	Research Assistant at the SVI Endowed Chair for Marketing and Interactive Marketing, Professor Dr. Dr. Helmut Schneider, Steinbeis University
04/2010 - 06/2011	International Affairs Advisor of the Chairwoman of the FDP Parliamentary Group in the German Bundestag, Birgit Homburger, MP
11/2005 - 11/2010	Vice President and Secretary General of the International Federation of Liberal Youth

Digital Marketing Ferié Frederik (2020) In: Harris Phil, Bitonti Alberto, Fleisher Craig S., Skorkjær Binderkrantz Anne (eds.), The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs. Cham: Palgrave Macmillan. Entry in encyclopedia (book contribution)
How to Manage a Party Brand: Empirical Perspectives on Electoral Probability and Internal Conflict Schneider Helmut, Ferié Frederik (2015) In: Journal of Political Marketing, 14(1-2). Research article (journal)
Rahmenbedingungen des Sustainable Marketing: Der Politische Wandel Schneider Helmut, Ferié Frederik, Quednau Anja (2014) In: Meffert Heribert, Kenning Peter, Kirchgeorg Manfred (eds.), Sustainable Marketing Management: Grundlagen und Cases. Wiesbaden: Gabler Verlag. Research article (book contribution)
Two Research Perspectives on Interaction: The Consolidation of Political Marketing and Interactive Marketing Ferié Frederik (2013) In: (eds.), . (kein Verlag angegeben). Research article in edited proceedings (conference)
Mapping the Consumption of Government Communication: a Qualitative Study in Germany Heinze Jana, Schneider Helmut, Ferié, Frederik (2013) In: Journal of Public Affairs, 13(4). Research article (journal)

Duration: since 01/02/2021

Type of project: Own resources project

Can Identity Duels Improve Consumers’ Brand Attitude?
Mack, Nina; Ferié, Frederik (27/05/2022)
Academy of Marketing Science Conference, Monterey, California
Type of talk: scientific talk