Frederik Ferié, M.Sc.
Current affiliations
- Professur für Marketing (Prof. Krafft)
Curriculum Vitae (CV)
- Political Marketing
- Social Marketing
- Interactive Marketing
- Field Experiments
Academic Education | |
| 12/2011 - 04/2019 | PhD Candidate (Dr. rer. oec.) at Steinbeis University, Berlin, Germany, dissertation topic: "Interactive Political Marketing: An Experimental Analysis of Interactive Marketing in a Political Context" (summa cum laude) |
| 10/2002 - 06/2008 | Undergraduate and Graduate Studies of Business Administration at the University of Münster |
| 08/2005 - 02/2006 | Visiting MBA student at the Recanati Graduate School of Business Administration (now Coller School of Management), Tel Aviv University, Israel |
Work Experience | |
| since 12/2020 | Assistant Professor (Akademischer Rat) at the Chair of Marketing Management |
| 04/2020 - 11/2020 | Postdoctoral Research Fellow at Steinbeis University on a research grant by the German Federal Ministry for Family Affairs, Senior Citizens, Women, and Youth |
| 06/2019 - 01/2020 | Freelance Scientific Advisor at Bertelsmann Stiftung |
| 07/2011 - 04/2018 | Research Assistant at the SVI Endowed Chair for Marketing and Interactive Marketing, Professor Dr. Dr. Helmut Schneider, Steinbeis University |
| 04/2010 - 06/2011 | International Affairs Advisor of the Chairwoman of the FDP Parliamentary Group in the German Bundestag, Birgit Homburger, MP |
| 11/2005 - 11/2010 | Vice President and Secretary General of the International Federation of Liberal Youth |
Publications
Ferié Frederik (2020) In: Harris Phil, Bitonti Alberto, Fleisher Craig S., Skorkjær Binderkrantz Anne (eds.), The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs. Cham: Palgrave Macmillan. doi:10.1007/978-3-030-13895-0_6-1 Entry in encyclopedia (book contribution) | Peer reviewed | Published | |
Schneider Helmut, Ferié Frederik (2015) In: Journal of Political Marketing, 14(1-2), 64-95. doi:10.1080/15377857.2014.990832 Research article (journal) | Peer reviewed | Published | |
Schneider Helmut, Ferié Frederik, Quednau Anja (2014) In: Meffert Heribert, Kenning Peter, Kirchgeorg Manfred (eds.), Sustainable Marketing Management: Grundlagen und Cases, 85-115. Wiesbaden: Gabler Verlag. doi:10.1007/978-3-658-02437-6_6 Research article (book contribution) | Published | |
Ferié Frederik (2013) In: (eds.), . (kein Verlag angegeben). Research article in edited proceedings (conference) | Peer reviewed | Published | |
Heinze Jana, Schneider Helmut, Ferié, Frederik (2013) In: Journal of Public Affairs, 13(4), 370-383. doi:10.1002/pa.1483 Research article (journal) | Peer reviewed | Published |
Projects
Duration: since 01/02/2021 Type of project: Own resources project |
Talks
| Can Identity Duels Improve Consumers’ Brand Attitude? Mack, Nina; Ferié, Frederik (27/05/2022) Academy of Marketing Science Conference, Monterey, California Type of talk: scientific talk |