Can Identity Duels Improve Consumers’ Brand Attitude?
Basic data for this project
Type of project: Own resources project
Duration at the University of Münster: since 01/02/2021
Description
Keywords: Social Identity; Self-Expression; Brand Attitude
Project management at the University of Münster
| Ferié, Frederik | Professur für Marketing (Prof. Krafft) |
| Mack, Nina Sophie | Professur für Marketing (Prof. Krafft) |