Professur für Marketing (Prof. Krafft)
Status: Organisation is active
| Address: | Am Stadtgraben 13-15 48143 Münster Germany |
Publications
Eckel, Nadine; Krafft, Manfred (2025) Review article (book contribution) | Published | |
Kalwey, T; Krafft, M; Lim, Y; Mantrala, M (2025) In: Journal of Marketing, 89(6), 77-99. doi:10.1177/00222429251338820 Research article (journal) | Peer reviewed | Published | |
Steiner, Michael; Hoyer, Wayne D.; Krafft, Manfred; Kamp, Lena; Arden-Feddersen, Christine (2025) In: Journal of Retailing, 101(3), 409-430. doi:10.1016/j.jretai.2025.04.009 Research article (journal) | Peer reviewed | Published | |
Kowalkowski, Christian; Kramer, Victoria; Eravci, Sertan; Salonen, Anna; Ulaga, Wolfgang (2025) In: Journal of Personal Selling and Sales Management, 45(4), 319-345. doi:10.1080/08853134.2025.2502168 Research article (journal) | Peer reviewed | Published | |
Eravci, Sertan; Kramer, Victoria; Kowalkowski, Christian (2025) In: Sales Excellence, 34(10-11). Research article (journal) | Published |
Projects
Duration: since 01/06/2021 Type of project: Own resources project | |
Duration: since 01/02/2021 Type of project: Own resources project | |
Duration: since 01/11/2020 Type of project: Own resources project | |
Duration: 01/02/2020 - 30/04/2023 Type of project: Own resources project | |
Duration: 21/03/2019 - 01/08/2020 Type of project: Own resources project |
Preisverleihungen
| Dissertation prize of the School of Business and Economics 2025 Awarded by: University of Münster Award given to: Okoutsidou, Christina Announced at: 08/12/2025 | Date of awarding: 08/12/2025 Type of distinction: Research award or other distinction | |
| Finalist for the Jagdish N. Sheth Best JAMS Article Award Awarded by: Academy of Marketing Science; Sheth Foundation Award given to: Breugelmans, E.; Hermans M.; Krafft, M.; Kroschke, M.; Lehmkuhle, F.; Mantrala, M. Announced at: 01/05/2025 | Date of awarding: 01/05/2025 Type of distinction: Best publication award | |
| Best Paper Award 2025 Awarded by: Marketing ZFP - Journal of Research and Management Award given to: Coughlan, Anne T.; Gerke, Michael; Krafft, Manfred Announced at: 03/03/2025 | Date of awarding: 03/03/2025 Type of distinction: Best publication award | |
| AMA Sales SIG Doctoral Dissertation Award 2023 (1st place) Awarded by: American Marketing Association Selling and Sales Management Special Interest Group Award given to: Kramer, Victoria Announced at: 10/05/2023 | Date of awarding: 05/08/2023 Type of distinction: Research award or other distinction | |
| GSSI Conference 2022 - Best Doctoral Paper Award in the category: Best Doctoral Paper Awarded by: Global Sales Science Institute (GSSI) Award given to: Kalwey, Tim; Gerke, Michael Announced at: 11/06/2022 | Date of awarding: 11/06/2022 Type of distinction: Research award or other distinction |
Promotionen
| Decoding AI Influencers’ Effectiveness: Multimodal Insights for Social Media Marketing Candidate: ??? | Supervisors: Krafft, Manfred | Reviewers: Krafft, Manfred; Kannan, P.K.; Gieseke, Fabian Period of time: 01/06/2021 - 20/05/2025 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Responding to Changing Environments – Essays on Market-Driven Marketing Strategy Candidate: ??? | Supervisors: Krafft, Manfred | Reviewers: Krafft, Manfred; Sotgiu, Francesca; Gieseke, Fabian Period of time: 01/02/2021 - 20/05/2025 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Essays on Value-Creating Sales in Business-to-Business Markets Candidate: Kramer, Victoria | Supervisors: Krafft, Manfred | Reviewers: Krafft, Manfred; Alavi, Sascha; Watzinger, Martin Period of time: 01/03/2019 - 26/01/2023 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Essays on Client Behavior Candidate: Gerke, Michael | Supervisors: Krafft, Manfred Period of time: 01/03/2019 - 28/02/2022 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Accurately measuring willingness to pay: Analyses of the hypothetical bias Candidate: Schmidt, Jonas | Supervisors: Krafft, Manfred; Backhaus, Klaus Period of time: until 13/11/2019 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster |
Vorträge
| Can Identity Duels Improve Consumers’ Brand Attitude? Mack, Nina; Ferié, Frederik (27/05/2022) Academy of Marketing Science Conference, Monterey, California Type of talk: scientific talk | |
| The Effect of Ethical Labels on Customer Product Perception Steppuhn, Vanessa (30/05/2019) 48th Annual EMAC Conference, Hamburg, Deutschland Type of talk: scientific talk | |
| Differences in the Effect of Ethical Labels on National Brand and Private Label Brand Products on Store and Brand Perception Steppuhn, Vanessa (13/07/2018) 5th International Conference on Research on National Brand & Private Label Marketing, Barcelona, Spanien Type of talk: scientific talk | |
| Measuring Customers' Willingness to Pay Accurately: Generalizations from a Meta-Analysis Schmidt, Jonas (05/06/2018) BI-JAMS Thought Leaders' Conference 2018, BI Norwegian Business School, Oslo, Norway Type of talk: scientific talk | |
| Ethical Labeling –How Retailers Can Increase Their Brand And Store Image By Selling Ethical Labeled Private Label Products Steppuhn, Vanessa (25/05/2018) 46th Annual AMS Conference, New Orleans, USA Type of talk: scientific talk |