It's (not) a Match - Acquisitions of Sustainable Companies and Their Consequences for the Acquired and Acquiring Party
Basic data for this project
Type of project: Own resources project
Duration at the University of Münster: 01/02/2020 - 30/04/2023
Description
Keywords: Investments; acquisitions; sustainability; greenwashing; brand management; brand fit; brand extensions
Project management at the University of Münster
| Moch, Nicole | Professur für Marketing (Prof. Krafft) |