Doing Good by Collecting and Redeeming Points - the Design of Green Loyalty Programs
Basic data for this project
Type of project: Own resources project
Duration at the University of Münster: since 01/11/2020
Description
Keywords: Sustainable consumption behavior; customer loyalty program; green marketing
Project management at the University of Münster
| Moch, Nicole | Professur für Marketing (Prof. Krafft) |
Project partners outside the University of Münster
- École des hautes études commerciales de Paris (HEC)France