Differences in the Effect of Ethical Labels on National Brand and Private Label Brand Products on Store and Brand Perception
Basic data for this talk
Type of talk: scientific talk
Name der Vortragenden: Steppuhn, Vanessa
Date of talk: 13/07/2018
Talk language: English
Information about the event
Name of the event: 5th International Conference on Research on National Brand & Private Label Marketing
Event location: Barcelona, Spanien