Decoding AI Influencers’ Effectiveness: Multimodal Insights for Social Media Marketing
Basic data of the doctoral examination procedure
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster
Period of time: 01/06/2021 - 20/05/2025
Status: completed
Candidate: Okoutsidou, Christina
Doctoral subject: Betriebswirtschaftslehre
Doctoral degree: Dr. rer. pol.
Form of the doctoral thesis: cumulative
Awarded by: Department 04 - Münster School of Business and Economics
Supervisors: Krafft, Manfred
Reviewers: Krafft, Manfred; Kannan, P.K.; Gieseke, Fabian
Promovend*in an der Universität Münster
| Okoutsidou, Christina | Professur für Marketing (Prof. Krafft) |
Supervision at the University of Münster
| Krafft, Manfred | Chair of Marketing Management |