Decoding AI Influencers’ Effectiveness: Multimodal Insights for Social Media Marketing

Basic data of the doctoral examination procedure

Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster
Period of time01/06/2021 - 20/05/2025
Statuscompleted
CandidateOkoutsidou, Christina
Doctoral subjectBetriebswirtschaftslehre
Doctoral degreeDr. rer. pol.
Form of the doctoral thesiscumulative
Awarded byDepartment 04 - Münster School of Business and Economics
SupervisorsKrafft, Manfred
ReviewersKrafft, Manfred; Kannan, P.K.; Gieseke, Fabian

Promovend*in an der Universität Münster

Okoutsidou, Christina

Supervision at the University of Münster

Krafft, Manfred

Distinctions received for doctoral examination

Dissertation prize of the School of Business and Economics 2025
Awarded by: University of Münster
Award given to: Okoutsidou, Christina
Announced at: 08/12/2025 | Date of awarding: 08/12/2025
Type of distinction: Research award or other distinction