Professor Dr. Manfred Krafft
Current affiliations
- Chair of Marketing Management
Curriculum Vitae (CV)
- Customer Relationship Management
- Direct Marketing
- Sales Management
Academic Education | |
| 1994 - 2000 | Habilitation, title "Kundenbindung und Kundenwert“(Customer Retention and Customer Value) |
| 1990 - 1994 | Ph.D., dissertation title "Außendienstentlohnung im Licht der Neuen Institutionenlehre“ (Sales Force Compensation in Light of New Institutional Economics) |
| 1985 - 1990 | Business Administration, Lueneburg University |
| 1987 - 1988 | University of Oslo, Norway |
Work Experience | |
| since 2003 | Director of the Institute of Marketing at the University of Muenster |
| 2017 | Visiting Professor at University of Auckland, New Zealand |
| 2015 | Visiting Professor at University of Auckland, New Zealand |
| 2010 | Visiting Professor at University of Houston, USA |
| 2008 | Visiting Honorary Professor at University of Loughborough, England |
| 2005 | Visiting Professor at Duke University, Durham, USA |
| 2004 | Visiting Professor at Università di Bocconi, Milan |
| 2000 - 2003 | Director of the Otto-Beisheim Endowed Chair of Marketing at WHU, Vallendar |
| 2002 | Visiting Professor at INSEAD, France |
| 2002 | Visiting Professor at Northwestern University, Evanston, USA |
| 1999 - 2000 | Interim director of the Otto-Beisheim Endowed Chair of Marketing at WHU, Vallendar |
Functions and Memberships | |
| since 2023 | Mitglied, Beirat, WWU Weiterbildung gemeinnützige GmbH |
| since 2017 | DSEF Fellow |
| since 2017 | EMAC Fellow |
| since 2017 | Member of the Senior Advisory Board of "Journal of Personal Selling & Sales Management" (JPSSM) (Jourqual: B) |
| since 2015 | Member of the Editorial Board of „Journal of Retailing“ (Jourqual: A) |
| since 2013 | Member of the Advisory Board of "Sales Management Review" |
| since 01/2011 | Member of the Editorial Board of „Journal of Personal Selling and Sales Management“ (JPSSM) (Jourqual: B) |
| since 05/2010 | Member of the Datenschutzbeirat (Data Protection Council) of Deutsche Bahn, serving as an advisor to DB’s CEO and board of directors |
| since 01/2008 | Member of the Editorial Board of "Journal of Interactive Marketing" (JIM) (Jourqual: B) |
| since 01/2007 | Member of the Editorial Board of „International Journal of Research in Marketing“ (IJRM) (Jourqual: A) |
| since 2003 | Member of the Editorial Board of "Die Betriebswirtschaft" (DBW) |
| since 2002 | Member of the Advisory Board of "THEXIS" / "Marketing Review St. Gallen" |
| 2019 - 2020 | Chairman of the Scientific Commission Marketing in the Academic Association for Business Research e.V. |
| 01/2014 - 12/2016 | Editor in Chief of the "Journal of Personal Selling & Sales Management" (JPSSM) (Jourqual: B) |
| 2015 | Faculty Fellow, AMA Sheth Foundation Doctoral Consortium |
| 01/2002 - 12/2015 | Member of the Advisory Board of „Journal of Research and Management“ (Marketing ZfP) |
| 2014 | Faculty Fellow, AMA Sheth Foundation Doctoral Consortium |
| 2005 - 2011 | National Representative for Germany in the European Marketing Academy EMAC, Brussels, Belgium (Member since 1998) |
| 2009 | Faculty Fellow, AMA Sheth Foundation Doctoral Consortium |
| 2004 - 2009 | Area Editor Marketing for "Zeitschrift für Betriebswirtschaft" (now: "Journal of Business Economics") |
| 2008 | Faculty Fellow, AMA Sheth Foundation Doctoral Consortium |
Appointments | |
| 11/2014 | Offer to a John Merrill Endowed Professorship in Consultative Sales-Professorship, University of Texas at Arlington (rejected) |
| 2009 | Offer to a Professorship for Marketing, Vienna University of Economics and Business (rejected) |
| 06/2002 | Offer to a Professorship for BWL, insbes. Marketing (C4) , University of Münster (accepted) |
| 01/2002 | Offer to a Professorship for Marketing, insbesondere Marktforschung (C4) , University of Cologne (rejected) |
Publications
Breugelmans, Els; Hermans, Marleen; Krafft, Manfred; Kroschke, Mirja; Lehmkuhle, Felix; Mantrala, Murali (2024) In: Journal of the Academy of Marketing Science, 52 Type of Publication: Research article (journal) | |
Kramer, Victoria; Krafft, Manfred; Storbacka, Kaj (2024) In: Industrial Marketing Management, 117 Type of Publication: Research article (journal) | |
Schmidt, Jonas; Steiner, Michael; Krafft, Manfred; Eckel, Nadine; Dahl, Darren W. (2024) In: International Journal of Research in Marketing, 41(2) Type of Publication: Research article (journal) | |
Coughlan, Anne T; Gerke, M; Krafft, M (2024) In: Marketing ZFP - Journal of Research and Management, 46(1) Type of Publication: Research article (journal) | |
Kramer, Victoria; Krafft, Manfred (2023) In: European Journal of Marketing, 57(3) Type of Publication: Research article (journal) |
Projects
Duration: since 01/06/2021 Type of project: Own resources project | |
Duration: since 01/01/2019 Type of project: Own resources project | |
Duration: 01/01/2019 - 31/12/2021 | 1st Funding period Funded by: DFG - Individual Grants Programme Type of project: Individual project | |
Duration: 01/10/2018 - 31/12/2023 Type of project: Own resources project | |
Duration: since 01/01/2018 Type of project: Own resources project |
Prizes
| Wissenschaftspreis der EHI Stiftung 2020 - Kategorie: Bestes Lehrstuhlprojekt Awarded by: EHI Stiftung & GS1 Germany GmbH Award given to: Krafft, Manfred; Kroschke, Mirja Announced at: 18/02/2020 | Date of awarding: 18/02/2020 Type of distinction: Research award or other distinction | |
| Best Paper Award Awarded by: Research on National Brand & Private Label Marketing International Conference Award given to: Breugelmans, Els; Hermans, Marleen; Krafft, Manfred; Kroschke, Mirja; Mantrala, Murali Announced at: 14/06/2019 | Date of awarding: 14/06/2019 Type of distinction: Best publication award | |
| Best paper in the area of “Innovation, Technology and Interactivity” Awarded by: American Marketing Association's Innovation, Technology and Interactivity Special Interest Group ("TechSIG") and the Lazaridis Institute for Management of Technology Enterprises at Wilfrid Laurier University in Canada Award given to: Krafft, Manfred; Arden, Christine; Verhoef, Peter Announced at: 12/08/2018 | Date of awarding: 12/08/2018 Type of distinction: Best publication award | |
| Best Doctoral Student Paper Award Awarded by: Global Sales Science Institute Award given to: Coughlan, Anne T.; Krafft, Manfred; Allendorf, Julian F. Announced at: 08/06/2017 | Date of awarding: 08/06/2017 Type of distinction: Best publication award | |
| EMAC Fellow Awarded by: European Marketing Academy (EMAC) Award given to: Krafft, Manfred Announced at: 01/01/2017 | Date of awarding: 01/01/2017 Type of distinction: Research award or other distinction |
Doctorates
| Essays on Value-Creating Sales in Business-to-Business Markets Candidate: Kramer, Victoria | Supervisors: Krafft, Manfred | Reviewers: Krafft, Manfred; Alavi, Sascha; Watzinger, Martin Period of time: 01/03/2019 - 26/01/2023 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Essays on Client Behavior Candidate: Gerke, Michael | Supervisors: Krafft, Manfred Period of time: 01/03/2019 - 28/02/2022 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Accurately measuring willingness to pay: Analyses of the hypothetical bias Candidate: Schmidt, Jonas | Supervisors: Krafft, Manfred; Backhaus, Klaus Period of time: until 13/11/2019 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Price- and Product-Related Marketing Strategies – Essays on Customers’ Purchase Behavior in Selected Consumption Occasions Candidate: Roggentin, Agnes Sophie | Supervisors: Krafft, Manfred; Hoyer, Wayne D; Holling, Heinz Period of time: until 13/11/2019 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Essays on Influencing Factors on Salespersons' and Consumers' Behavior in Selected Marketing Channels Candidate: Allendorf, Julian | Supervisors: Krafft, Manfred Period of time: until 31/01/2019 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster |