Professor Dr. Manfred Krafft
Current affiliations
- Chair of Marketing Management
Curriculum Vitae (CV)
- Customer Relationship Management
- Direct Marketing
- Sales Management
Academic Education | |
| 1994 - 2000 | Habilitation, title "Kundenbindung und Kundenwert“(Customer Retention and Customer Value) |
| 1990 - 1994 | Ph.D., dissertation title "Außendienstentlohnung im Licht der Neuen Institutionenlehre“ (Sales Force Compensation in Light of New Institutional Economics) |
| 1985 - 1990 | Business Administration, Lueneburg University |
| 1987 - 1988 | University of Oslo, Norway |
Work Experience | |
| since 2003 | Director of the Institute of Marketing at the University of Muenster |
| 2017 | Visiting Professor at University of Auckland, New Zealand |
| 2015 | Visiting Professor at University of Auckland, New Zealand |
| 2010 | Visiting Professor at University of Houston, USA |
| 2008 | Visiting Honorary Professor at University of Loughborough, England |
| 2005 | Visiting Professor at Duke University, Durham, USA |
| 2004 | Visiting Professor at Università di Bocconi, Milan |
| 2000 - 2003 | Director of the Otto-Beisheim Endowed Chair of Marketing at WHU, Vallendar |
| 2002 | Visiting Professor at INSEAD, France |
| 2002 | Visiting Professor at Northwestern University, Evanston, USA |
| 1999 - 2000 | Interim director of the Otto-Beisheim Endowed Chair of Marketing at WHU, Vallendar |
Functions and Memberships | |
| since 2023 | Mitglied, Beirat, WWU Weiterbildung gemeinnützige GmbH |
| since 2017 | DSEF Fellow |
| since 2017 | EMAC Fellow |
| since 2017 | Member of the Senior Advisory Board of "Journal of Personal Selling & Sales Management" (JPSSM) (Jourqual: B) |
| since 2015 | Member of the Editorial Board of „Journal of Retailing“ (Jourqual: A) |
| since 2013 | Member of the Advisory Board of "Sales Management Review" |
| since 01/2011 | Member of the Editorial Board of „Journal of Personal Selling and Sales Management“ (JPSSM) (Jourqual: B) |
| since 05/2010 | Member of the Datenschutzbeirat (Data Protection Council) of Deutsche Bahn, serving as an advisor to DB’s CEO and board of directors |
| since 01/2008 | Member of the Editorial Board of "Journal of Interactive Marketing" (JIM) (Jourqual: B) |
| since 01/2007 | Member of the Editorial Board of „International Journal of Research in Marketing“ (IJRM) (Jourqual: A) |
| since 2003 | Member of the Editorial Board of "Die Betriebswirtschaft" (DBW) |
| since 2002 | Member of the Advisory Board of "THEXIS" / "Marketing Review St. Gallen" |
| 2019 - 2020 | Chairman of the Scientific Commission Marketing in the Academic Association for Business Research e.V. |
| 01/2014 - 12/2016 | Editor in Chief of the "Journal of Personal Selling & Sales Management" (JPSSM) (Jourqual: B) |
| 2015 | Faculty Fellow, AMA Sheth Foundation Doctoral Consortium |
| 01/2002 - 12/2015 | Member of the Advisory Board of „Journal of Research and Management“ (Marketing ZfP) |
| 2014 | Faculty Fellow, AMA Sheth Foundation Doctoral Consortium |
| 2005 - 2011 | National Representative for Germany in the European Marketing Academy EMAC, Brussels, Belgium (Member since 1998) |
| 2009 | Faculty Fellow, AMA Sheth Foundation Doctoral Consortium |
| 2004 - 2009 | Area Editor Marketing for "Zeitschrift für Betriebswirtschaft" (now: "Journal of Business Economics") |
| 2008 | Faculty Fellow, AMA Sheth Foundation Doctoral Consortium |
Appointments | |
| 11/2014 | Offer to a John Merrill Endowed Professorship in Consultative Sales-Professorship, University of Texas at Arlington (rejected) |
| 2009 | Offer to a Professorship for Marketing, Vienna University of Economics and Business (rejected) |
| 06/2002 | Offer to a Professorship for BWL, insbes. Marketing (C4) , University of Münster (accepted) |
| 01/2002 | Offer to a Professorship for Marketing, insbesondere Marktforschung (C4) , University of Cologne (rejected) |
Publications
Eckel, Nadine; Krafft, Manfred (2025) Review article (book contribution) | Published | |
Kalwey, T; Krafft, M; Lim, Y; Mantrala, M (2025) In: Journal of Marketing, forthcoming. doi:10.1177/00222429251338820 Research article (journal) | Peer reviewed | Published | |
Steiner, Michael; Hoyer, Wayne D.; Krafft, Manfred; Kamp, Lena; Arden-Feddersen, Christine (2025) In: Journal of Retailing, 101(3), 409-430. doi:10.1016/j.jretai.2025.04.009 Research article (journal) | Peer reviewed | Published | |
Breugelmans, Els; Hermans, Marleen; Krafft, Manfred; Kroschke, Mirja; Lehmkuhle, Felix; Mantrala, Murali (2024) In: Journal of the Academy of Marketing Science, 52, 217-238. doi:10.1007/s11747-023-00946-2 Research article (journal) | Peer reviewed | Published | |
Kramer, Victoria; Krafft, Manfred; Storbacka, Kaj (2024) In: Industrial Marketing Management, 117, 42-65. doi:10.1016/j.indmarman.2023.12.007 Research article (journal) | Peer reviewed | Published |
Projects
Duration: 15/05/2023 - 14/05/2025 Funded by: EC - Lifelong Learning Programme: Erasmus+ Type of project: EU-project hosted outside University of Münster | |
Duration: since 01/06/2021 Type of project: Own resources project | |
Duration: since 01/01/2019 Type of project: Own resources project | |
Duration: 01/01/2019 - 31/12/2021 | 1st Funding period Funded by: DFG - Individual Grants Programme Type of project: Individual project | |
Duration: 01/10/2018 - 31/12/2023 Type of project: Own resources project |
Prizes
| Finalist for the Jagdish N. Sheth Best JAMS Article Award Awarded by: Academy of Marketing Science; Sheth Foundation Award given to: Breugelmans, E.; Hermans M.; Krafft, M.; Kroschke, M.; Lehmkuhle, F.; Mantrala, M. Announced at: 01/05/2025 | Date of awarding: 01/05/2025 Type of distinction: Best publication award | |
| Best Paper Award 2025 Awarded by: Marketing ZFP - Journal of Research and Management Award given to: Coughlan, Anne T.; Gerke, Michael; Krafft, Manfred Announced at: 03/03/2025 | Date of awarding: 03/03/2025 Type of distinction: Best publication award | |
| Lifetime Achievement Award 2025 Awarded by: Selling and Sales Management Special Interest Group of the American Marketing Association Award given to: Krafft, Manfred Announced at: 12/12/2024 | Date of awarding: 15/02/2025 Type of distinction: Research award or other distinction | |
| Wissenschaftspreis der EHI Stiftung 2020 - Kategorie: Bestes Lehrstuhlprojekt Awarded by: EHI Stiftung & GS1 Germany GmbH Award given to: Krafft, Manfred; Kroschke, Mirja Announced at: 18/02/2020 | Date of awarding: 18/02/2020 Type of distinction: Research award or other distinction | |
| Best Paper Award Awarded by: Research on National Brand & Private Label Marketing International Conference Award given to: Breugelmans, Els; Hermans, Marleen; Krafft, Manfred; Kroschke, Mirja; Mantrala, Murali Announced at: 14/06/2019 | Date of awarding: 14/06/2019 Type of distinction: Best publication award |
Doctorates
| Decoding AI Influencers’ Effectiveness: Multimodal Insights for Social Media Marketing Candidate: ??? | Supervisors: Krafft, Manfred | Reviewers: Krafft, Manfred; Kannan, P.K.; Gieseke, Fabian Period of time: 01/06/2021 - 20/05/2025 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Responding to Changing Environments – Essays on Market-Driven Marketing Strategy Candidate: ??? | Supervisors: Krafft, Manfred | Reviewers: Krafft, Manfred; Sotgiu, Francesca; Gieseke, Fabian Period of time: 01/02/2021 - 20/05/2025 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Essays on Value-Creating Sales in Business-to-Business Markets Candidate: Kramer, Victoria | Supervisors: Krafft, Manfred | Reviewers: Krafft, Manfred; Alavi, Sascha; Watzinger, Martin Period of time: 01/03/2019 - 26/01/2023 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Essays on Client Behavior Candidate: Gerke, Michael | Supervisors: Krafft, Manfred Period of time: 01/03/2019 - 28/02/2022 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster | |
| Accurately measuring willingness to pay: Analyses of the hypothetical bias Candidate: Schmidt, Jonas | Supervisors: Krafft, Manfred; Backhaus, Klaus Period of time: until 13/11/2019 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster |