A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria; Krafft, Manfred; Storbacka, Kaj
Research article (journal) | Peer reviewedDetails about the publication
Journal: Industrial Marketing Management
Volume: 117
Page range: 42-65
Status: Published
Release year: 2024
Language in which the publication is written: English
Keywords: Business-to-business marketing; Servitization; Customer-supplier relationships; fsQCA
Authors from the University of Münster
| Krafft, Manfred | Chair of Marketing Management |
| Kramer, Victoria | Professur für Marketing (Prof. Krafft) |