Dr. Victoria Kramer
Current affiliations
- Professur für Marketing (Prof. Krafft)
Curriculum Vitae (CV)
- Business-to-Business Marketing
- Sales Management
- Frontline Management
Academic Education | |
| 03/2019 - 02/2023 | Doctoral Candidate and Research Assistant at the Chair of Marketing Management, University of Muenster, Germany |
| 10/2016 - 01/2019 | Studies in Business Administration, Major Marketing and Minor Finance, University of Cologne, Germany Degree: Master of Science |
| 10/2013 - 09/2016 | Studies in Business Administration, University of Cologne, Germany Degree: Bachelor of Science |
Work Experience | |
| since 03/2023 | Assistant Professor at the Chair of Marketing Management, University of Muenster, Germany |
| 11/2015 - 10/2018 | Working student in Client Management, HSBC Germany |
Publications
Kowalkowski, Christian; Kramer, Victoria; Eravci, Sertan; Salonen, Anna; Ulaga, Wolfgang (2025) In: Journal of Personal Selling & Sales Management, 45(4). Research article (journal) | |
Eravci, Sertan; Kramer, Victoria; Kowalkowski, Christian (2025) In: Sales Excellence, 34(10-11). Research article (journal) | |
Kramer, Victoria; Krafft, Manfred; Storbacka, Kaj (2024) In: Industrial Marketing Management, 117. Research article (journal) | |
Kramer, Victoria; Krafft, Manfred (2023) In: European Journal of Marketing, 57(3). Research article (journal) | |
Kramer, Victoria; Kalwey, Tim; Krafft, Manfred (2023) In: Binckebanck, Lars; Elste, Rainer; Haas, Alexander (eds.), Digitalisierung im Vertrieb. Wiesbaden: Springer. Research article (book contribution) |
Projects
Duration: 01/01/2019 - 31/12/2021 | 1st Funding period Funded by: DFG - Individual Grants Programme Type of project: Individual project |
Prizes
| AMA Sales SIG Doctoral Dissertation Award 2023 (1st place) Awarded by: American Marketing Association Selling and Sales Management Special Interest Group Award given to: Kramer, Victoria Announced at: 10/05/2023 | Date of awarding: 05/08/2023 Type of distinction: Research award or other distinction |
Doctorates
| Essays on Value-Creating Sales in Business-to-Business Markets Candidate: Kramer, Victoria | Supervisors: Krafft, Manfred | Reviewers: Krafft, Manfred; Alavi, Sascha; Watzinger, Martin Period of time: 01/03/2019 - 26/01/2023 Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster |