Essays on Value-Creating Sales in Business-to-Business Markets
Kramer, Victoria
Thesis (doctoral or post-doctoral) | Peer reviewedDetails about the publication
Place of publication: Münster
Status: Published
Release year: 2023
Language in which the publication is written: English
Type of thesis: Dissertation thesis
University of graduation: Universität Münster
Graduation year: 2023
Thesis is written: cumulative
Keywords: Business-to-Business Marketing; Sales Management; Dissertation
Authors from the University of Münster
| Kramer, Victoria | Professur für Marketing (Prof. Krafft) |