Price- and Product-Related Marketing Strategies – Essays on Customers’ Purchase Behavior in Selected Consumption Occasions
Basic data of the doctoral examination procedure
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster
Period of time: to 13/11/2019
Status: completed
Candidate: Roggentin, Agnes Sophie
Doctoral subject: Betriebswirtschaftslehre
Doctoral degree: Dr. rer. pol.
Awarded by: Department 04 - Münster School of Business and Economics
Supervisors: Krafft, Manfred; Hoyer, Wayne D; Holling, Heinz
Promovend*in an der Universität Münster
| Roggentin, Agnes Sophie | Chair of Marketing Management |
Supervision at the University of Münster
| Krafft, Manfred | Chair of Marketing Management |