No current affiliations available for this person. The person is no longer active at the university.

Academic Education
since 09/2016	Research Assistant and Doctoral Candidate at the Institute of Marketing, University of Muenster
09/2014 - 09/2015	Postgraduate studies at the University of St Andrews, United Kingdom Degree: MLitt International Business
09/2010 - 08/2014	Double degree undergraduate studies in Management at Lancaster University Management School, United Kingdom and NEOMA Business School, France Degrees: BBA (Hons) European Management (French), Diplôme Bac 4+ CESEM
08/2001 - 08/2010	Sachsenwaldschule Gymnasium Reinbek Degree: German Abitur
Work Experience
2015 - 2016	Corporate Communication / CSR internship at HUGO BOSS AG, Metzingen, Germany
2013	Retail Marketing / CRM internship at La Perla, Paris, France
2012	Marketing/Business Development internship at E. Tautz, London, United Kingdom
2011	Marketing/PR Internship at Barbour Europe Ltd., Düsseldorf, Germany
Functions and Memberships
since 2018	Reviewer for the EURAM 2018 Conference

Applicability of Pay-What-You-Want to High-Value Goods A Case Study Roggentin, A.S. (2019) In: Marketing Review St. Gallen, 2019(5) Type of Publication: Research article (journal)
Does Pay-What-You-Want Work? The Effect of Different Design Choices on Customers' Price Determination. Roggentin A. S. (2019) In: (eds.), . (no publisher available). Type of Publication: Research article in edited proceedings (conference)
Adding Bricks to Clicks – Online Retail Evolution Roggentin A. S., Waldau R. (2019) In: Marketing Review St. Gallen, 2019(3) Type of Publication: Research article (journal)
Price- and Product-related Marketing Strategies – Essays on Customers’s Purchase Behavior in Selected Consumption Occasions Roggentin Agnes S. (2019) (no publisher available). Type of Publication: Thesis (doctoral or post-doctoral)
Innovation in Retail Business Models: An Examination of How Adding Bricks to Clicks Affects Customers’ Shopping Behavior Roggentin A. S. (2018) In: (eds.), . (no publisher available). Type of Publication: Research article in edited proceedings (conference)

Multi-Tier National Brands vs. Private Labels –What do Consumers Prefer, and Why? Duration: since 01/06/2021 Type of project: Own resources project
Consumer Preferences for Private Labels vs. National Brands Duration: since 01/01/2018 Type of project: Own resources project

Price- and Product-Related Marketing Strategies – Essays on Customers’ Purchase Behavior in Selected Consumption Occasions
Candidate: Roggentin, Agnes Sophie | Supervisors: Krafft, Manfred; Hoyer, Wayne D; Holling, Heinz
Period of time: until 13/11/2019
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster