Applicability of Pay-What-You-Want to High-Value Goods A Case Study

Roggentin, A.S.

Research article (journal) | Peer reviewed

Details about the publication

Volume2019
Issue5
Page range56-63
StatusPublished
Release year2019
Language in which the publication is writtenEnglish

Authors from the University of Münster

Roggentin, Agnes Sophie
Chair of Marketing Management