Price- and Product-related Marketing Strategies – Essays on Customers’s Purchase Behavior in Selected Consumption Occasions
Roggentin Agnes S.
Thesis (doctoral or post-doctoral)Details about the publication
Status: Published
Release year: 2019
Language in which the publication is written: English
Type of thesis: Dissertation thesis
University of graduation: Universität Münster
Graduation year: 2019
Authors from the University of Münster
| Roggentin, Agnes Sophie | Chair of Marketing Management |