Consumer Preferences for Private Labels vs. National Brands
Basic data for this project
Type of project: Own resources project
Duration at the University of Münster: since 01/01/2018
Description
Keywords: Private Label; National Brand; Consumer Preference; Quality Tiers
Project management at the University of Münster
| Krafft, Manfred | Chair of Marketing Management |
Research associates from the University of Münster
| Roggentin, Agnes Sophie | Chair of Marketing Management |
Project partners outside the University of Münster
- Private Universität Witten/Herdecke gGmbH (UW/H)Germany
- University of Texas at AustinUnited States