Multi-Tier National Brands vs. Private Labels –What do Consumers Prefer, and Why?
Basic data for this project
Type of project: Own resources project
Duration at the University of Münster: since 01/06/2021
Description
Keywords: Private Label; National Brand; Consumer Preference; Quality Tiers
Project management at the University of Münster
| Hoyer, Wayne | |
| Krafft, Manfred | |
| Mack, Nina Sophie | |
| Roggentin, Agnes Sophie | |
| Steiner, Michael |