University of Münster
CRIS@UM
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Junior Professorship "Marketing: Consumer Behavior, Communication Policy and Brand Management" (Prof. Steiner)

Status: Organisation is ended
Address: 
Am Stadtgraben 13-15
48143 Münster
Germany

Publications

How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective
Bues Mirja, Steiner Michael, Stafflage Marcel, Krafft Manfred (2017)
In: ((Bitte Journal prüfen)), 34(2), 157-174.
Research article (journal) | Peer reviewed | Published
Platform Adoption In Network Markets: Selecting Beneficial Partners To Achieve Market Dominance
Wiegand, N.; Witt, S.; Steiner, M.; Backhaus, K.  (2015)
In: International Journal of Innovation Management, 19.
Research article (journal) | Peer reviewed | Published
Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations.
Steiner, M.; Wiegand, N.; Eggert, A.; Backhaus, K.  (2015)
In: International Journal of Research in Marketing, 1.
Research article (journal) | Peer reviewed | accepted / in press (not yet published)
The Influence of Learning Management System Components on Learners’ Motivation in a Large-Scale Social Learning Environment
Steiner M, Götz O, Stieglitz S (2013)
In:  (eds.), . (kein Verlag angegeben).
Research article in edited proceedings (conference) | Peer reviewed | Published
Influence of Monetary and Non-monetary Incentives on Students’ Behavior in Blended Learning Settings in Higher Education
Stieglitz Stefan, Eschmeier Annika, Steiner Michael (2013)
In: Lecture notes in computer science, 8029, 104-112. doi:10.1007/978-3-642-39371-6
Research article (journal) | Peer reviewed | Published
Show all publications (31)

Projects

Multi-Tier National Brands vs. Private Labels –What do Consumers Prefer, and Why?
Duration: since 01/06/2021
Type of project: Own resources project
INTUT/PRÄTUT - ein Konzept zur Individualisierung der Lehre in Massenstudiengängen
Duration: 01/01/2012 - 31/12/2012
Funded by: Stifterverband für die Deutsche Wissenschaft e.V.
Type of project: Individual project
Willingness-to-Pay for Service-Oriented Business Models (ServPay)
Duration: 01/01/2007 - 31/03/2009
Funded by: Federal Ministry of Research, Technology and Space
Type of project: Participation in federally funded joint project

Preisverleihungen

Fellowships für Innovationen in der Hochschullehre
Awarded by: Stifterverband für die deutsche Wissenschaft, Baden-Württemberg Stiftung, Joachim Herz Stiftung
Award given to: Steiner, Michael
Announced at: 15/12/2011 | Date of awarding: 15/12/2011
Type of distinction: Research award or other distinction
Transfer Award of the University of Muenster 2009/2010
Awarded by: Rectorate of the University of Münster
Award given to: Backhaus Klaus, Becker Jörg
Date of awarding: 15/05/2010
Type of distinction: Research award or other distinction

Parent organisational units