Platform Adoption In Network Markets: Selecting Beneficial Partners To Achieve Market Dominance
Wiegand, N.; Witt, S.; Steiner, M.; Backhaus, K.
Research article (journal) | Peer reviewedDetails about the publication
Journal: International Journal of Innovation Management
Volume: 19
Status: Published
Release year: 2015
Language in which the publication is written: English
Authors from the University of Münster
| Backhaus, Klaus | Chair for Business-to-Business Marketing (IAS) |
| Steiner, Michael | Junior Professorship "Marketing: Consumer Behavior, Communication Policy and Brand Management" (Prof. Steiner) |