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Platform Adoption In Network Markets: Selecting Beneficial Partners To Achieve Market Dominance
Wiegand, N.; Witt, S.; Steiner, M.; Backhaus, K.
Research article (journal)
| Peer reviewed
Details about the publication
Journal:
International Journal of Innovation Management
Volume:
19
Status:
Published
Release year:
2015
Language in which the publication is written:
English
Authors from the University of Münster
Backhaus
,
Klaus
Chair for Business-to-Business Marketing
(IAS)
Steiner
,
Michael
Junior Professorship "Marketing: Consumer Behavior, Communication Policy and Brand Management" (Prof. Steiner)