No current affiliations available for this person. The person is no longer active at the university.

Academic Education
since 2007	Doctoral degree (Dr. rer. pol.) of University of Jena
since 2001	University degree in Business Administration
1995 - 2001	Studies in Business Administration with focus on Marketing and Intercultural Management at the University of Jena and at the Mercator Hogeschool Gent (Belgium)
Work Experience
since 2008	Assistant Professor of Marketing at the Marketing Center Münster, University of Münster
2007 - 2008	Consultant at TNS Infratest, Munich
2001 - 2007	Research Assistant at the chair of marketing at the University of Jena

How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective Bues Mirja, Steiner Michael, Stafflage Marcel, Krafft Manfred (2017) In: Psychology & Marketing, 34(2) Type of Publication: Research article (journal)
Platform Adoption In Network Markets: Selecting Beneficial Partners To Achieve Market Dominance Wiegand, N.; Witt, S.; Steiner, M.; Backhaus, K. (2015) In: International Journal of Innovation Management, 19 Type of Publication: Research article (journal)
Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations. Steiner, M.; Wiegand, N.; Eggert, A.; Backhaus, K. (2015) In: International Journal of Research in Marketing, 1 Type of Publication: Research article (journal)
The Influence of Learning Management System Components on Learners’ Motivation in a Large-Scale Social Learning Environment Steiner M, Götz O, Stieglitz S (2013) In: (eds.), . (no publisher available). Type of Publication: Research article in edited proceedings (conference)
Influence of Monetary and Non-monetary Incentives on Students’ Behavior in Blended Learning Settings in Higher Education Stieglitz Stefan, Eschmeier Annika, Steiner Michael (2013) In: Lecture notes in computer science, 8029 Type of Publication: Research article (journal)

Multi-Tier National Brands vs. Private Labels –What do Consumers Prefer, and Why? Duration: since 01/06/2021 Type of project: Own resources project
INTUT/PRÄTUT - ein Konzept zur Individualisierung der Lehre in Massenstudiengängen Duration: 01/01/2012 - 31/12/2012 Funded by: Stifterverband für die Deutsche Wissenschaft e.V. Type of project: Individual project
Willingness-to-Pay for Service-Oriented Business Models (ServPay) Duration: 01/01/2007 - 31/03/2009 Funded by: Federal Ministry of Education and Research Type of project: Participation in BMBF-joint project

Fellowships für Innovationen in der Hochschullehre Awarded by: Stifterverband für die deutsche Wissenschaft, Baden-Württemberg Stiftung, Joachim Herz Stiftung Award given to: Steiner, Michael Announced at: 15/12/2011 \| Date of awarding: 15/12/2011 Type of distinction: Research award or other distinction
Transfer Award of the University of Muenster 2009/2010 Awarded by: Rectorate of the University of Münster Award given to: Backhaus Klaus, Becker Jörg Date of awarding: 15/05/2010 Type of distinction: Research award or other distinction