How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective
Bues Mirja, Steiner Michael, Stafflage Marcel, Krafft Manfred
Research article (journal) | Peer reviewedDetails about the publication
Volume: 34
Issue: 2
Page range: 157-174
Status: Published
Release year: 2017
Language in which the publication is written: English
Authors from the University of Münster
| Krafft, Manfred | Chair of Marketing Management |
| Kroschke, Mirja | Professur für Marketing (Prof. Krafft) |
| Stafflage, Marcel | Professur für Marketing (Prof. Krafft) |
| Steiner, Michael | Junior Professorship "Marketing: Consumer Behavior, Communication Policy and Brand Management" (Prof. Steiner) |