University of Münster
CRIS@UM
DE | EN
Profile picture of Dr. Mirja Kroschke

Dr. Mirja Kroschke

No current affiliations available for this person. The person is no longer active at the university.

Curriculum Vitae (CV)

  • Retailing
  • Customer Relationship Management
  • Mobile Marketing
  • Consumer Privacy
  • Sensory Marketing

Academic Education

2014 - 2017Doctoral Candidate and Research Assistant at the Institute of Marketing, University of Muenster, Germany
2012 - 2014Studies in Business Administration at ESCP Europe Business School (Master), France, Germany, UK
2008 - 2011Studies in Business Administration at HSBA Hamburg School of Business Administration (Bachelor), Germany

Work Experience

2014Otto Group GmbH & Co KG, Hamburg, Germany
2013KPMG Wirtschaftsprüfung AG, Munich, Germany
2011Montblanc Iberia S.L.U., Barcelona, Spain
2008 - 2011Montblanc International GmbH, Hamburg, Germany

Publications

Corporate Digital Responsibility
Lobschat Lara, Müller Benjamin, Eggers Felix, Brandimarte Laura, Diefenbach Sarah, Kroschke Mirja, Wirtz Jochen (2021)
In: Journal of Business Research, 122
Type of Publication: Research article (journal)
Transforming the Customer Experience Through New Technologies
Hoyer W D, Kroschke M, Schmitt B, Kraume K, Shankar V (2020)
In: Journal of Interactive Marketing, 51
Type of Publication: Research article (journal)
Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings
Grewal D, Kroschke M, Mende M, Roggeveen A L, Scott M L (2020)
In: Journal of Interactive Marketing, 51
Type of Publication: Research article (journal)
Transformation bringt Umsatz
Krafft M, Kroschke M (2020)
In: Absatzwirtschaft, 7-8
Type of Publication: Research article (journal)
Managing Progress Feedback in Multi-Tier Loyalty Programs and its Effects on Purchase Efforts
Liu-Thompkins Y, Sese J, Kroschke M (2019)
In: (eds.), . (no publisher available).
Type of Publication: Research article in edited proceedings (conference)
Show all publications

Projects

Store Remodeling in Grocery Retailing
Duration: since 01/05/2017
Type of project: Own resources project
On Your Wavelength? The Interaction of Music and Light and its Effects on Consumers’ In-Store Behavior
Duration: since 01/01/2017
Type of project: Own resources project
Online Shopping Cart Abandonment – Consumer Motives and Effective Countermeasures
Duration: 01/01/2017 - 31/12/2020
Type of project: Own resources project

Prizes

Wissenschaftspreis der EHI Stiftung 2020 - Kategorie: Bestes Lehrstuhlprojekt
Awarded by: EHI Stiftung & GS1 Germany GmbH
Award given to: Krafft, Manfred; Kroschke, Mirja
Announced at: 18/02/2020 | Date of awarding: 18/02/2020
Type of distinction: Research award or other distinction
Best Paper Award
Awarded by: Research on National Brand & Private Label Marketing International Conference
Award given to: Breugelmans, Els; Hermans, Marleen; Krafft, Manfred; Kroschke, Mirja; Mantrala, Murali
Announced at: 14/06/2019 | Date of awarding: 14/06/2019
Type of distinction: Best publication award
Förderpreis
Awarded by: HORIZONT-Stiftung
Award given to: Kroschke, Mirja
Announced at: 14/12/2018 | Date of awarding: 01/01/2019
Type of distinction: Research award or other distinction
Wolfgang Wirichs Förderpreis Handel
Awarded by: Wolfgang Wirichs Stiftung
Award given to: Kroschke, Mirja
Announced at: 28/02/2018 | Date of awarding: 15/02/2018
Type of distinction: Research award or other distinction
Jean-Charles Chebat Best Retail Proposal Award
Awarded by: Society for Marketing Advances
Award given to: Bues, Mirja
Announced at: 01/11/2017 | Date of awarding: 01/11/2017
Type of distinction: Research award or other distinction
Show all awards

Doctorates

Essays on the Role of Consumer Data and Information Privacy for Data-driven Marketing Activities
Candidate: Kroschke (geb. Bues), Mirja | Supervisors: Krafft, Manfred
Period of time: until 30/11/2017
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster