Essays on the Role of Consumer Data and Information Privacy for Data-driven Marketing Activities

Basic data of the doctoral examination procedure

Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster
Period of timeto 30/11/2017
Statuscompleted
CandidateKroschke, Mirja
Doctoral subjectBetriebswirtschaftslehre
Doctoral degreeDr. rer. pol.
Awarded byDepartment 04 - Münster School of Business and Economics
SupervisorsKrafft, Manfred

Promovend*in an der Universität Münster

Kroschke, Mirja
Professur für Marketing (Prof. Krafft)

Supervision at the University of Münster

Krafft, Manfred
Chair of Marketing Management

Preisverleihungen erhalten für Promotion

Wolfgang Wirichs Förderpreis Handel
Awarded by: Wolfgang Wirichs Stiftung
Award given to: Kroschke, Mirja
Announced at: 28/02/2018 | Date of awarding: 15/02/2018
Type of distinction: Research award or other distinction