University of Münster
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Transforming the Customer Experience Through New Technologies

Hoyer W D, Kroschke M, Schmitt B, Kraume K, Shankar V

Research article (journal) | Peer reviewed

Details about the publication

Journal: Journal of Interactive Marketing
Volume: 51
Page range: 57-71
Status: Published
Release year: 2020
Language in which the publication is written: English
DOI: 10.1016/j.intmar.2020.04.001

Authors from the University of Münster

Kroschke, Mirja
Professur für Marketing (Prof. Krafft)