Managing Progress Feedback in Multi-Tier Loyalty Programs and its Effects on Purchase Efforts
Liu-Thompkins Y, Sese J, Kroschke M
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: Published
Release year: 2019
Language in which the publication is written: English
Conference: AMA Consumer Behavior SIG, Bern, Schweiz, undefined
Authors from the University of Münster
| Kroschke, Mirja | Professur für Marketing (Prof. Krafft) |