On Your Wavelength? The Interaction of Music and Light and its Effects on Consumers’ In-Store Behavior
Basic data for this project
Type of project: Own resources project
Duration at the University of Münster: since 01/01/2017
Description
Keywords: Sensory Marketing; Ambient Stimuly; Customer Experience; Field Experiment
Project management at the University of Münster
| Krafft, Manfred | Chair of Marketing Management |
Research associates from the University of Münster
| Allendorf, Julian | Chair of Marketing Management |
| Kroschke, Mirja | Professur für Marketing (Prof. Krafft) |