Online Shopping Cart Abandonment – Consumer Motives and Effective Countermeasures
Basic data for this project
Type of project: Own resources project
Duration at the University of Münster: 01/01/2017 - 31/12/2020
Description
Keywords: Online Shopping; Shopping Cart Abandonment; Field Experiment; Consumer Motives
Project management at the University of Münster
| Krafft, Manfred | Chair of Marketing Management |
Research associates from the University of Münster
| Allendorf, Julian | Chair of Marketing Management |
| Kroschke, Mirja | Professur für Marketing (Prof. Krafft) |