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Best Paper Award

Basic data of the distinction

Type of award: Best publication award

Awarded by: Research on National Brand & Private Label Marketing International Conference

Award given to: Breugelmans, Els; Hermans, Marleen; Krafft, Manfred; Kroschke, Mirja; Mantrala, Murali

Announced at: 14/06/2019

Date of awarding: 14/06/2019

About the distinction

Anlass der Preisverleihung: 6th International Conference on Research on National Brand & Private Label Marketing (NB & PL 2019)

Venue of award ceremony: Barcelona

Comments & annotations: Paper "Store re-invention: how are sales performance and existing customers’ shopping patterns impacted? Els Breugelmans, Marleen Hermans, Manfred Krafft, Mirja Kroschke & Murali Mantrala"

Award winners from the University of Münster

Krafft, Manfred	Chair of Marketing Management
Kroschke, Mirja	Professur für Marketing (Prof. Krafft)

About the award

Type of award: Prize for a conference paper

Website of the award or committee: http://www.nb-plmarketing.org/2019-edition/welcome

Awarded Activities & Results

Awarded publications

Store Re-Invention: How are Sales Performance and Existing Customers’ Shopping Patterns Impacted?

Breugelmans E, Hermans M, Krafft M, Kroschke M, Mantrala M K (2019)

In: (eds.), . (kein Verlag angegeben).

Research article in edited proceedings (conference) | Peer reviewed | Published