Store Re-Invention: How are Sales Performance and Existing Customers’ Shopping Patterns Impacted?
Breugelmans E, Hermans M, Krafft M, Kroschke M, Mantrala M K
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: Published
Release year: 2019
Language in which the publication is written: English
Conference: European Marketing Academy (EMAC) Conference, Hamburg, Germany
Authors from the University of Münster
| Krafft, Manfred | Chair of Marketing Management |
| Kroschke, Mirja | Professur für Marketing (Prof. Krafft) |
Preisverleihungen erhalten für die Publikation
| Best Paper Award Awarded by: Research on National Brand & Private Label Marketing International Conference Award given to: Breugelmans, Els; Hermans, Marleen; Krafft, Manfred; Kroschke, Mirja; Mantrala, Murali Announced at: 14/06/2019 | Date of awarding: 14/06/2019 Type of distinction: Best publication award |