Store Remodeling in Grocery Retailing
Basic data for this project
Type of project: Own resources project
Duration at the University of Münster: since 01/05/2017
Description
Keywords: Retailing; Store Remodeling; Store Performance; Shopping Experience
Project management at the University of Münster
| Krafft, Manfred | Chair of Marketing Management |
Research associates from the University of Münster
| Kroschke, Mirja | Professur für Marketing (Prof. Krafft) |
Project partners outside the University of Münster
- University of MissouriUnited States
- Catholic University of Leuven (KU Leuven)Belgium