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Transformation bringt Umsatz
Krafft M, Kroschke M
Research article (journal)
| Peer reviewed
Details about the publication
Volume:
7-8
Page range:
52-57
Status:
Published
Release year:
2020
Language in which the publication is written:
German
Authors from the University of Münster
Krafft
,
Manfred
Chair of Marketing Management
Kroschke
,
Mirja
Professur für Marketing (Prof. Krafft)