Transformation bringt Umsatz

Krafft M, Kroschke M

Research article (journal) | Peer reviewed

Details about the publication

Volume7-8
Page range52-57
StatusPublished
Release year2020
Language in which the publication is writtenGerman

Authors from the University of Münster

Krafft, Manfred
Chair of Marketing Management
Kroschke, Mirja
Professur für Marketing (Prof. Krafft)