University of Münster
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Professor Dr. Wayne Hoyer

Current affiliations

  • Chair of Marketing Management

Publications

Success factors for the implementation of an intended brand personality: conceptual framework and insights from the Swiss luxury industry
Hoyer W, Krohmer H, Lobschat L (2015)
In: Fournier S, Breazeale M, Avery J (eds.), Strong Brands, Strong Relationships. London: Routledge.
Research article (book contribution)
The Customer Relationship Management Process: Its Measurement and Impact on Performance
Reinartz Werner, Krafft Manfred, Hoyer Wayne D. (2004)
In: Journal of Marketing Research, 41(3).
Research article (journal)
Measuring the Customer Relationship Management Construct and Linking it to Performance Outcomes
Reinartz Werner, Krafft Manfred, Hoyer Wayne D (2003)
Fontainebleau(kein Verlag angegeben).
Working paper

Projects

Multi-Tier National Brands vs. Private Labels –What do Consumers Prefer, and Why?
Duration: since 01/06/2021
Type of project: Own resources project

Prizes

Humboldt Research Award
Awarded by: Alexander von Humboldt-Foundation
Award given to: Hoyer, Wayne D.
Announced at: 15/03/2016 | Date of awarding: 15/03/2016
Type of distinction: Research award or other distinction