Professor Dr. Wayne Hoyer
No current affiliations available for this person. The person is no longer active at the university.
Publications
Hoyer W, Krohmer H, Lobschat L (2015) In: Fournier S, Breazeale M, Avery J (eds.), Strong Brands, Strong Relationships, 330-342. London: Routledge. doi:10.4324/9781315767079 Research article (book contribution) | Peer reviewed | Published | |
Reinartz Werner, Krafft Manfred, Hoyer Wayne D. (2004) In: Journal of Marketing Research, 41(3), 293-305. Research article (journal) | Peer reviewed | Published | |
Reinartz Werner, Krafft Manfred, Hoyer Wayne D (2003) Fontainebleau(kein Verlag angegeben). Working paper | Published |
Projects
Duration: since 01/06/2021 Type of project: Own resources project |
Prizes
| Humboldt Research Award Awarded by: Alexander von Humboldt-Foundation Award given to: Hoyer, Wayne D. Announced at: 15/03/2016 | Date of awarding: 15/03/2016 Type of distinction: Research award or other distinction |