The Customer Relationship Management Process: Its Measurement and Impact on Performance
Reinartz Werner, Krafft Manfred, Hoyer Wayne D.
Research article (journal) | Peer reviewedDetails about the publication
Journal: Journal of Marketing Research
Volume: 41
Issue: 3
Page range: 293-305
Status: Published
Release year: 2004
Language in which the publication is written: English
Authors from the University of Münster
| Hoyer, Wayne | Lehrbeauftragte im Fachbereich 04 - Wirtschaftswissenschaftliche Fakultät |
| Krafft, Manfred | Chair of Marketing Management |