Does Pay-What-You-Want Work? The Effect of Different Design Choices on Customers' Price Determination.
Roggentin A. S.
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: accepted / in press (not yet published)
Release year: 2019
Language in which the publication is written: English
Conference: 32nd European Marketing Academy (EMAC) Doctoral Colloquium, Hamburg, undefined
Authors from the University of Münster
| Roggentin, Agnes Sophie | Chair of Marketing Management |