The invisible team member - How Artificial Intelligence allows sales teams to stay competitive

Basic data for this project

Type of projectOwn resources project
Duration at the University of Münstersince 01/01/2019

Description

KeywordsArtificial Intelligence; Sales Teams; Sales Force Productivity

Project management at the University of Münster

Krafft, Manfred
Chair of Marketing Management

Project partners outside the University of Münster

  • The University of AucklandNew Zealand
  • Bocconi UniversityItaly
  • Control Air Conditioning CorporationUnited States