Customer Management Skills in Digitalising B2B Markets (CustMaS)
Basic data for this project
Type of project: EU-project hosted outside University of Münster
Duration at the University of Münster: 15/05/2023 - 14/05/2025
Description
The focus of Project CUSTMAS is to analyse the role of customer management skills in digitalising B2B marketing. This underlying subject is cieveloping in a fast pace and higher education needs to prepare for the role of new content and new forms of education. New competencies will be required and the need for new, interactive, student-centred teaching approaches is subsequent. The project members see the opportunity to benefit from the technology changes to support future education. A tailored education system will most likely help to develop future competencies.
Keywords: customer management
Funding identifier: 2021-2-NL01-KA220-HED-000049082
Funder / funding scheme:
- EC - Lifelong Learning Programme: Erasmus+
Project management at the University of Münster
| Krafft, Manfred | Chair of Marketing Management |
Applicants from the University of Münster
| Krafft, Manfred | Chair of Marketing Management |
Project partners outside the University of Münster
- Graz University of Technology (TU Graz)Austria
- ALBA Graduate Business SchoolGreece
- Kozminski UniversityPoland
- University of TwenteNetherlands (Kingdom of the)
Coordinating organisations outside the University of Münster
- University of TwenteNetherlands (Kingdom of the)