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Best Paper Award
2025
Basic data of the distinction
Type of award:
Best publication award
Awarded by:
Marketing ZFP - Journal of Research and Management
Award given to:
Coughlan, Anne T.; Gerke, Michael; Krafft, Manfred
Announced at:
03/03/2025
Date of awarding:
03/03/2025
Award winners from the University of Münster
Krafft
,
Manfred
Chair of Marketing Management
Awarded Activities & Results
Awarded publications
Drivers and Moderators of Direct Selling Business Outcomes: Why I Participate Affects How I Perform
Coughlan, Anne T; Gerke, M; Krafft, M
(2024)
In:
Marketing ZFP - Journal of Research and Management
, 46
(1)
,
4
-
19
.
Research article (journal)
| Peer reviewed
| Published