Predicting Direct Selling Distributors' Turnover - A Large-scale Study Across 12 Countries

Basic data for this project

Type of projectOwn resources project
Duration at the University of Münster01/10/2018 - 31/12/2023

Description

KeywordsDirektvertrieb; Kündigungsprognose; Multinationale Studie

Project management at the University of Münster

Krafft, Manfred
Chair of Marketing Management