The Role of Marketing in Digital Business Platforms
Basic data for this project
Type of project: Own resources project
Duration at the University of Münster: 21/03/2019 - 01/08/2020
Description
Keywords: digital platforms; digital marketing; business models
Website of the project: https://www.sciencedirect.com/science/article/pii/S1094996820300876
Project management at the University of Münster
| Moch, Nicole | Professur für Marketing (Prof. Krafft) |