Two Research Perspectives on Interaction: The Consolidation of Political Marketing and Interactive Marketing
Ferié Frederik
Research article in edited proceedings (conference) | Peer reviewedDetails about the publication
Status: Published
Release year: 2013
Language in which the publication is written: English
Conference: 7th International Political Marketing Conference, Stockholm, undefined
Authors from the University of Münster
| Ferié, Frederik | Professur für Marketing (Prof. Krafft) |