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Rahmenbedingungen des Sustainable Marketing: Der Politische Wandel

Schneider Helmut, Ferié Frederik, Quednau Anja

Research article (book contribution) | Peer reviewed

Details about the publication

Publisher: Meffert Heribert, Kenning Peter, Kirchgeorg Manfred
Book title: Sustainable Marketing Management: Grundlagen und Cases
Page range: 85-115
Publishing company: Gabler Verlag
Place of publication: Wiesbaden
Status: Published
Release year: 2014
Language in which the publication is written: German
DOI: 10.1007/978-3-658-02437-6_6

Authors from the University of Münster

Ferié, Frederik
Professur für Marketing (Prof. Krafft)