How to Manage a Party Brand: Empirical Perspectives on Electoral Probability and Internal Conflict
Schneider Helmut, Ferié Frederik
Research article (journal) | Peer reviewedDetails about the publication
Journal: Journal of Political Marketing
Volume: 14
Issue: 1-2
Page range: 64-95
Status: Published
Release year: 2015
Language in which the publication is written: English
Authors from the University of Münster
| Ferié, Frederik | Professur für Marketing (Prof. Krafft) |