Entertainment Media Marketing: Key Drivers of Motion Picture and Video Game Success
Basic data of the habilitation procedure
Habilitation procedure finished at: Habilitation procedure at University of Münster
Period of time: 18/06/2012 - 20/01/2016
Status: completed
Venia Legendi für das Fach: Business Administration
Name der*des Habilitand*in: Marchand, André
Awarding faculty: Department 04 - Münster School of Business and Economics
List of all reviewing / mentoring persons: Hennig-Thurau, Thorsten; Wiesel, Thorsten; Krafft, Manfred; Wiertz, Caroline
Supervision / Review at the University of Münster
| Hennig-Thurau, Thorsten | Chair for Marketing & Media |
| Krafft, Manfred | Chair of Marketing Management |
| Wiesel, Thorsten | Chair of Value-Based Marketing (iwm) |