Professor Dr. Thorsten Wiesel

Current affiliations

Chair of Value-Based Marketing (iwm)

Curriculum Vitae (CV)

Strategic Marketing
Marketing Finance
Marketing Performance Measurement and Management
Digital Marketing

Academic Education
since 2012	Institute for Value-Based Marketing, Westfälischen Wilhelms-Universität Münster
since 2012	Research Affiliate, University of Groningen (Netherlands), Business Faculty, Marketing Department
2012	Associate Professor, University of Groningen (Netherlands), Business Faculty, Marketing Department
2008 - 2012	Assistant Professor, University of Groningen (Netherlands), Business Faculty, Marketing Department
2006 - 2008	Assistant Professor, VU Universität Amsterdam (Netherlands), Business Faculty, Marketing Department
2002 - 2006	Promotion in Frankfurt/Main
1997 - 2002	Diplom-Kaufmann in Frankfurt/Main

Publications

Reported and Communicated Shifts in Strategic Emphasis and Firm Performance Gensler, Sonja; Oehring, Karlo; Wiesel, Thorsten (2024) In: International Journal of Research in Marketing, 41(2) Type of Publication: Research article (journal)
Device Switching in Online Purchasing: Examining the Strategic Contingencies de Haan E., Kannan P.K., Verhoef P.C., Wiesel Thorsten (2018) In: Journal of Marketing, 2018(05) Type of Publication: Research article (journal)
The effects of customer equity drivers on loyalty across services industries and firms Ou Y-C, Verhoef P, Wiesel T (2017) In: Journal of the Academy of Marketing, 45(3) Type of Publication: Research article (journal)
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework de Haan E, Wiesel T, Pauwels K (2016) In: International Journal of Research in Marketing, 33(3) Type of Publication: Research article (journal)
To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns Minnema A, Bijmolt T, Gensler S, Wiesel T (2016) In: Journal of Retailing, 92(3) Type of Publication: Research article (journal)

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Projects

REACH - EUREGIO Start-up Factory (REACH-SUPF) Duration: 01/07/2024 - 31/03/2025 Funded by: BMWK - University-Based Business Start-Ups Type of project: Individual project
EXIST Women (EWUM) Duration: 01/12/2023 - 30/11/2024 Funded by: BMWK - EXIST-Women Type of project: Individual project
Entwicklung einer Methode zur Förderung kundenorientierter Technologievermarktung durch auf Data Mining und maschinellem Lernen basierender Vorhersagen von… Duration: 01/02/2023 - 31/01/2024 \| 1st Funding period Funded by: DFG - Initiation of International Collaboration Type of project: Individual project
Interdisziplinäres Lehrprogramm zu maschinellem Lernen und künstlicher Intelligenz (InterKI) Duration: 01/12/2021 - 30/11/2025 Funded by: Federal Ministry of Education and Research Type of project: Individual project
EXIST-Gründerstipendium: TIPaCOIN Duration: 01/02/2021 - 31/01/2022 Funded by: BMWK - EXIST Business Start-up Grant Type of project: Individual project

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Prizes

Runner-Up (2nd place) Davidson Award for the Best Paper published in the Journal of Retailing in 2016
Awarded by: Journal of Retailing
Award given to: Minnema, Alec; Bijmolt, Tammo; Gensler, Sonja; Wiesel, Thorsten
Announced at: 23/02/2018 | Date of awarding: 23/02/2018
Type of distinction: Best publication award

Doctorates

Good Social Media Marketing
Candidate: Flemming, Jan | Supervisors: Hennig-Thurau, Thorsten; Wiesel, Thorsten; Klein, Stefan
Period of time: until 25/11/2015
Doctoral examination procedure finished at: Doctoral examination procedure at University of Münster