To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns
Minnema A, Bijmolt T, Gensler S, Wiesel T
Research article (journal) | Peer reviewedDetails about the publication
Journal: Journal of Retailing
Volume: 92
Issue: 3
Status: Published
Release year: 2016
Language in which the publication is written: English
Authors from the University of Münster
| Gensler, Sonja | Professur für Wertbasiertes Marketing (Prof. Wiesel) |
| Wiesel, Thorsten | Chair of Value-Based Marketing (iwm) |