apl. Professor Dr. Sonja Gensler
Current affiliations
- Professur für Wertbasiertes Marketing (Prof. Wiesel)
- Center of Interdisciplinary Sustainability Research (ZIN)
Curriculum Vitae (CV)
- Impact of digital transformation on market-oriented management
- Relevance of societal change for marketing
- Marketing Performance Measurement
Academic Education | |
| 1999 - 2003 | PhD | Goethe University Frankfurt |
| 1994 - 1999 | Business and Economics Studies | Goethe University Frankfurt |
| 1993 - 1995 | Law Studies | Goethe Unievrsity Frankfurt |
Work Experience | |
| since 07/2018 | Extraordinary Professor | WWU Münster |
| 10/2019 - 12/2024 | Stand-in Professor | Chair of Value-Based Marketing |
| 12/2020 - 09/2024 | Vice Dean for Research & Transfer |
| 10/2019 - 09/2024 | Equal Opportunity Officer | School of Business and Economics |
| 05/2016 - 07/2018 | Researcher and Senior Lecturer | WWU Münster |
| 10/2012 - 04/2016 | Researcher and Lecturer | WWU Münster |
| 01/2009 - 09/2012 | Assistant Professor | University of Groningen |
| 08/2007 - 12/2008 | Assistant Professor | VU Amsterdam |
| 08/2006 - 07/2007 | Visiting Scholar | Columbia Business School (New York, USA) |
| 02/2003 - 07/2006 | Post-Doctoral Researcher | Goethe University Frankfurt |
Functions and Memberships | |
| since 2003 | Member of the European Marketing Academy (EMAC) |
| 01/2022 - 07/2024 | Editor "Journal of Interactive Marketing", Co-Editor 'Journal of Interactive Marketing' |
| 2015 - 12/2021 | Member of the Editorial Board of "Journal of Interactive Marketing" |
Publications
Gensler, Sonja; Oehring, Karlo; Wiesel, Thorsten (2024) In: International Journal of Research in Marketing, 41(2) Type of Publication: Research article (journal) | |
Gauß, Patrick; Gensler, Sonja; Kortenhaus, Michael; Riedel, Nadine; Schneider, Andrea (2024) In: Journal of the Academy of Marketing Science, 52 Type of Publication: Research article (journal) | |
Rangaswamy, Arvind; Gensler, Sonja (2024) In: Journal of Interactive Marketing, 59(3) Type of Publication: Research article (journal) | |
Backhaus, Klaus; Erichson, Bernd; Gensler, Sonja; Weiber, Rolf; Weiber, Thomas (2023) Wiesbaden: Springer Gabler. Type of Publication: Text book (monograph) | |
Backhaus, Klaus; Erichson, Bernd; Gensler, Sonja; Weiber, Rolf; Weiber, Thomas (2023) Wiesbaden: Springer Gabler. Type of Publication: Text book (monograph) |
Prizes
| 2017 Best Paper Award of the Journal of Interactive Marketing Awarded by: Journal of Interactive Marketing Award given to: Gensler, Sonja; Neslin, Scott; Verhoef, Peter Announced at: 24/03/2018 | Date of awarding: 24/03/2018 Type of distinction: Best publication award | |
| Runner-Up (2nd place) Davidson Award for the Best Paper published in the Journal of Retailing in 2016 Awarded by: Journal of Retailing Award given to: Minnema, Alec; Bijmolt, Tammo; Gensler, Sonja; Wiesel, Thorsten Announced at: 23/02/2018 | Date of awarding: 23/02/2018 Type of distinction: Best publication award | |
| 2017 Best Reviewer Award of the Journal of Interactive Marketing Awarded by: Journal of Interactive Marketing Award given to: Gensler, Sonja Announced at: 08/10/2017 | Date of awarding: 01/01/2017 Type of distinction: Best reviewer award (conference or journal) | |
| Runner-Up for the 2014 Best Paper Award Journal of Interactive Marketing Awarded by: Journal of Interactive Marketing Award given to: Gensler, Sonja; Völckner, Franziska; Liu-Thompkins, Yuping; Wiertz, Caroline Announced at: 20/04/2015 | Date of awarding: 01/01/2015 Type of distinction: Best publication award | |
| Runner-Up for the 2012 Best Paper Award in the Journal of Interactive Marketing Awarded by: Journal of Interactive Marketing Award given to: de Vries, Lisette; Gensler, Sonja; Leeflang, Peter S.H. Announced at: 01/09/2013 | Date of awarding: 01/01/2013 Type of distinction: Best publication award |
Doctorates
| Impact of Social Media on Consumers and Firms Candidate: de Vries, Lisette | Supervisors: Leeflang, Peter S.H. Period of time: 01/09/2010 - 05/01/2015 Doctoral examination procedure finished at: Doctoral examination procedure at another university (NOT University of Münster) |