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Runner-Up for the 2014 Best Paper Award Journal of Interactive Marketing

Basic data of the distinction

Type of award: Best publication award
Awarded by: Journal of Interactive Marketing
Award given to: Gensler, Sonja; Völckner, Franziska; Liu-Thompkins, Yuping; Wiertz, Caroline
Announced at: 20/04/2015
Date of awarding: 01/01/2015