Runner-Up for the 2014 Best Paper Award Journal of Interactive Marketing

Basic data of the distinction

Type of award: Best publication award

Awarded by: Journal of Interactive Marketing

Award given to: Gensler, Sonja; Völckner, Franziska; Liu-Thompkins, Yuping; Wiertz, Caroline

Announced at: 20/04/2015

Date of awarding: 01/01/2015