Open main menu
Research portal |
About the portal
Publications
Projects
Talks
Awards
Doctorates
Habilitations
Persons
Organisations
DE
|
EN
Runner-Up (2nd place) Davidson Award for the Best Paper published in the Journal of Retailing in 2016
Basic data of the distinction
Type of award:
Best publication award
Awarded by:
Journal of Retailing
Award given to:
Minnema, Alec; Bijmolt, Tammo; Gensler, Sonja; Wiesel, Thorsten
Announced at:
23/02/2018
Date of awarding:
23/02/2018
About the distinction
Comments & annotations:
Alec Minnema, Tammo H.A. Bijmolt, Sonja Gensler, Thorsten Wiesel, To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns, Journal of Retailing, Volume 92, Issue 3, 2016, Pages 253-267.
Link zur Pressemitteilung der Universität Münster:
https://www.marketingcenter.de/en/news/1191
Award winners from the University of Münster
Gensler
,
Sonja
Professur für Wertbasiertes Marketing (Prof. Wiesel)
Wiesel
,
Thorsten
Chair of Value-Based Marketing
(iwm)